Augmented Reality (AR) veterans Total Immersion just received $5.5 million in a funding round led by Intel Capital and including existing investors Partech, iSource and Elaia Partners.
Augmented reality overlays digital information over your view of the physical world. The new funding will be used to further develop the company's D'Fusion platform and expand operations in Asia and in the US.
Total Immersion has solutions for many different markets including digital marketing, consumer products, events, retail, amusement Parks and museums. You can see some examples in Total Immersion's 2010 showreel below.
Total Immersion was pin-pointed by Forrester Research last year as one of the few AR firms doing "real" mobile augmented reality, which they say requires object recognition on the mobile device itself as well as 3D rendering to superimpose images over the real world view. As far back at 2009, VentureBeat ranked Total Immersion as a tier one AR company notable for its technology, business model, and the utility of its apps.
Not everyone is an AR fan, however. One of the founders of interface designers TAT, whose pioneering Recognizr application melded AR and face recognition, recentlydescribed AR as "dumbed down reality".
Tags: augmented reality
Companies: Elaia Partners, Forrester Research, Intel Capital, Isource, Partech, TAT, Total Immersion
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Source: http://feeds.nytimes.com/click.phdo?i=56131bd70aa8f666e9da4f69136e8947
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