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Appia, a white-label mobile application marketplace, announced $10 million in funding from Venrock today, brining total funding to $28.5 million. Casting a wider net with an app store builder may be the better play as opposed to raising millions for a single application.
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Source: http://feeds.nytimes.com/click.phdo?i=ddadd961dd8f93f9a54f677a563d70b8
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