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Yahoo's release of Twitter usage presents some interesting pointers for organizations, implying that greater benefits are available to companies using Twitter to actively engage with their own team members: companies that stop seeing Twitter as an outward-focused medium, and customers as a separate audience from staff.
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Source: http://feeds.nytimes.com/click.phdo?i=bb6e10809388f92da1a5bb1a465893a8
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