More than half the employees at web video start-up Blip.tv are active Tumblr users, which has created a public awareness of the company's internal culture. It's a unique example of how corporate communications can incorporate social media, but would it work for any ol' start-up?
By BEN ZIMMER 27 Mar, 2011
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Source: http://feeds.nytimes.com/click.phdo?i=e54184bc5b9ca9af057ded159c0056dc
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