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Wiley Cerilli saw the growing plight of restauranteurs, who were inundated with marketing options created by social sites, mobile apps and group buying services. Instead of launching another start-up aimed at tapping local merchant marketing dollars, Cerilli is trying to be the solution to the madness.
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Source: http://feeds.nytimes.com/click.phdo?i=cbdd3127ed4405f6aadce671322b6191
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