Tuesday, April 19, 2011

Apple Reportedly Rejecting Apps With Pay-Per-Install Campaigns

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Apple isn't just tweaking its App Store rankings to include more than download numbers and possibly lessen the impact of incentivized pay-per-install marketing campaigns. It's actually banning apps that use pay-per-install, according to one of the leading providers, Tapjoy.

By KEVIN J. O'BRIEN 20 Apr, 2011


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Source: http://feeds.nytimes.com/click.phdo?i=73eef7862a816305bbc438e2ea6fa35d
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