Not Another Group-Buying Site: CouponFactory Launches Coupon Platform

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Rockfish, a company that has its fingers in digital consultancy and business incubation, announced today it has launched CouponFactory, a couponing software platform for businesses.

CouponFactory is a platform that gives brands and small businesses a simple way to create coupons. The service includes an easy-to-use web interface , customer data collection, no set-up fees, detailed digital coupon analytics, coupon fraud control, as well as mobile, web and social embed options. The service also lets companies place their coupon widget wherever they choose.

CouponFactory is entering the large and profitable online coupon market, but it will need to take on a wealth of competitors including Groupon Stores, which enables businesses to create group deals at any time; Facebook, which released Facebook Deals in Europe and Canada earlier this year; and startups such as the newly launched HuddleBuy.

Despite this competition, some brands are not keen on using group-buying websites, so CouponFactory may provide an easy to use alternative.

CouponFactory will also receive help against its larger competitors from its Rogers, AZ-based incubator Rockfish Labs. Some of Rockfish's clients include brands such as Walmart, Sam's Club, Cisco, and Tyson Foods.

Tags: coupons, deals, Facebook Deals, group buying, Groupon Stores

Companies: CouponFactory, Facebook, Groupon

By CLAIRE CAIN MILLER 12 Apr, 2011

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Source: http://feeds.nytimes.com/click.phdo?i=59b8b251da489b9732d9f94d7fcdedb2
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