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For many merchants, the idea of NFC as a credit card replacement isn't that much of an incentive, said Vivotech CEO Mike Mullagh. The real reason to get onboard with NFC is the promise of more one-to-one mobile marketing through NFC-enabled smartphones. 
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Source: http://feeds.nytimes.com/click.phdo?i=21fb773dcb9b8a3de62012bfcd83c728
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