Monday, April 11, 2011

Cable’s Real Challenge Is Not Cord Cutters, But ‘Cord Nevers’

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The real challenge facing pay TV providers might not be retaining existing cable subscribers with jobs and families, but convincing college students and young adults living with their parents to become cable subscribers when they get their first jobs and move in to their first homes.

By CLAIRE CAIN MILLER 12 Apr, 2011


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Source: http://feeds.nytimes.com/click.phdo?i=ff0aba5183802d59d77c60200dfaf925
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